Even though competitors like to portray radio as an aging technology, the reality is radio advertising remains an effective tool for reaching consumers in today’s fragmented media landscape. Extensive research by the Radio Advertising Bureau reveals a robust weekly audience of radio listeners.
Over 92 % of Americans age 12 and up listen to radio each week, creating an audience of over 235 million listeners. Among 12- to 17-year-olds, who are perceived as not listening to the radio, nearly 90 percent listen weekly.
The majority of radio listening occurs in cars, with 73 % of adults age 18 and up listening while driving on a typical weekday. The second most popular location for listening is at home. The number of people listening to commercial radio online now includes nearly 20 percent of the people who listen each week.
Major brands such as Verizon, Home Depot, Walt Disney and Burger King are among the top 20 largest radio advertisers. The largest advertising categories for radio include retail, automotive, insurance, restaurants and financial institutions.
Radio advertising revenue exceeded $18 billion in 2017, and over $13 billion came from local businesses.
WPLB - The home of 'Mid Century Radio', playing classics from the 50s and 60s.
Target Audience: 55 + year olds
We're a family owned company, run by life long radio people and we love radio! We know that nothing comes close to radio’s convenience and influence when finding the music you love.
Despite the number of alternative music platforms and streaming services, the first place people look for new music is radio! That's why radio is at the core of what we do and will continue to be as we grow our business.
Our local influence and audio knowledge delivers high ROI for businesses. We offer our partners access to local diverse audiences, across multiple platforms and we tailor our solutions to their needs.